ABOUT HARYANA HOOPS
Haryana Hoops, is an initiative of URIDA, a national-level non-profit voluntary organization dedicated to promoting handicrafts and empowering artisans engaged in traditional crafts across India. Supported by the Ministry of MSME, Govt. of India under the SFURTI (Scheme of Fund for Regeneration of Traditional Industries) scheme, Haryana Hoops focuses on cluster development and employment generation for traditional artisans. The brand Haryana Hoops is owned by Sonipat Furniture & Hand Embroidery Craft Producer Company Ltd, which acts as a Special Purpose Vehicle under project SFURTI, implemented by URIDA.
Preserving Cultural Heritage:
Haryana Hoops celebrates India’s diverse cultural heritage by nurturing traditional crafts. Through skill development programs and workshops, the initiative ensures that the rich craft forms of Haryana are preserved for generations to come.
Empowering Artisans:
The core of Haryana Hoops’ mission is empowering artisans. By providing training, resources, and market access, the initiative equips artisans with the tools they need to succeed, ultimately improving their livelihoods and socio-economic status.
SFURTI Support:
As a recipient of support under the SFURTI scheme, Haryana Hoops is committed to cluster development, fostering collaborations among artisans to strengthen their collective capacity and promote growth in traditional crafts.
Artisan-Centric Production:
At Haryana Hoops, we take immense pride in ensuring that every product we offer is 100% artisan-made. Our production house in Murthal, Haryana, serves as a haven for artisans, providing them with a nurturing environment to explore their creativity and refine their craftsmanship. By crafting each item with passion and dedication, we celebrate the essence of traditional crafts, empowering artisans, and creating unique, handcrafted treasures that embody the spirit of Haryana’s cultural heritage.
900 Artisans Connected:
Haryana Hoops has brought together around 900 artisans, fostering a close-knit artisan community where creativity flourishes, and ideas are exchanged.
Contribution to Sustainability:
By supporting Haryana Hoops and purchasing our artisan-made products, you actively contribute to the sustainability of traditional crafts. Your patronage helps preserve art forms that hold cultural significance while ensuring artisans have a sustainable means of livelihood.
Making a Difference with Each Purchase:
With each product you purchase from Haryana Hoops, you make a tangible difference in the lives of artisans. Your support goes beyond acquiring a beautiful handcrafted item; it directly impacts the well-being of artisans and the continuity of their craft traditions.
Join the Movement:
Join the movement towards preserving India’s artistic heritage and empowering artisans. With Haryana Hoops, you become a part of a powerful force that fosters creativity, celebrates tradition, and secures the livelihoods of artisans, paving the way for a vibrant and sustainable future. By choosing Haryana Hoops, you not only embrace the beauty of traditional crafts but also become a valuable catalyst for positive change in the lives of artisans associated with this remarkable initiative.
At Haryana Hoops, our vision is to become a beacon of hope and transformation for traditional artisans in Haryana. We envision a thriving ecosystem where ancient crafts are celebrated, artisans are empowered, and their timeless creations enrich lives around the world. Through sustainable practices, innovative initiatives, and collaborative partnerships, we aspire to preserve India’s cultural heritage and ensure a prosperous and dignified livelihood for our artisans. Together, we weave a tapestry of creativity, tradition, and socio-economic upliftment, illuminating the path to a brighter future for generations of artisans to come.
